The Zoe Report recently took a look at serums for each age and skin type
Many women dismiss serums as an unnecessary part of their skincare regimen, but in actuality everyone should be using them. Whether you are in your early 20s or well into your 50s, serums help to erase damage by brightening, tightening and plumping the skin, while also shielding it from any further offenses. However, navigating the vast market of available options can be daunting. Here, we’ve culled nine serums customized for age and skin type.
The focus in your 30s should be combating dullness and preventing signs of aging. Opt for a hydrating serum that works to illuminate, like this version from SkinCeuticals, which also protects sensitive skin.
A lightweight solution of retinoid and ferulic acid neutralizes free radicals and reverses sun damage, while diminishing fine lines and brightening the skin.