What it is: A moisturizing, sulfate-free shampoo that nourishes and defines curly, coily, and wavy hair without stripping curls of much-needed natural oils.
Who it's for: Those with wavy and curly hair texture types (2A to 3C). Note: Kinky and Coily hair types (4A to 4C) - see here for our product recommendations!
What it does: This shampoo is formulated with naturally derived cleansers that remove dirt and buildup without stripping curls of needed moisture. Fortified with rice amino acids, Curl Charisma penetrates the hair shaft to effectively lock out frizz-causing environmental moisture. Tomato fruit ferment seals the cuticle to ensure hair dries consistently, allowing for uniform curl formation, while ultra-hydrating shea butter and avocado oil increase hair softness and enhance the body of curls without weighing them down.
Safe for: Color treated, keratin treated, chemically-treated, and relaxed hair.
Attributes: Cruelty-free. Gluten-free. Contains organic ingredients. 98% naturally-derived.
Formulated WITHOUT: Sulfates, parabens, phthalates, silicones, DEA, and synthetic dyes.
Suggested Usage: Apply to wet hair and massage vigorously for about 30 seconds as the lather builds, then rinse. If your hair has extra buildup, rinse and repeat. For best results, it is recommend to follow with Curl Charisma™ Rice Amino + Shea Curl Defining Conditioner after shampooing.
Precautions: Avoid contact with eyes. For external use only.